A Marketing Trailblazer
Marketing Legend Nina Hershberger has been in marketing throughout her three-decade professional career. Hershberger added value to her organizations by initiating ideas that increased sales by hundreds of thousands of dollars (in some cases, millions), added profitable new business services, and raised the companies’ profiles.
In 2006, Hershberger launched Megabucks Marketing to leverage her innovative ideas into concrete results for clients. Her specialty? Leading companies away from the popular but ineffective “cold call, hope, and wait” approach. Thanks to years of experience in the direct mail industry, Hershberger has developed the ability to analyze a client’s unique market position and customize ideas to boost their success.
The Wallet-Mailer Lady
Within just a few years of its debut, Megabucks Marketing had evolved into a multi-pronged, international firm. Hershberger has helped clients vastly improve their return on investment (ROI), developed intriguing—and lucrative—new direct mail campaigns, and maximized the power of social networking to her clients’ advantage. But when she’s recognized, Hershberger most often hears, “Hey, you’re the Wallet-Mailer Lady!” Not that she minds. The Indiana-based entrepreneur calls Wallet-Mailers the culmination of her always-innovative “personality mailings,” which consistently trump the typical, same-old mailers tossed by consumers everywhere.
Hershberger’s trademarked Wallet-Mailers have brought remarkable success to her clients and her own company, including a feature in Bill Glazer’s bestselling book, Outrageous Advertising. Using knowledge gained through her work with more than 800 clients, Hershberger has also published her own book, 30 Minute Marketing, 101 Ways to Wow Your Client, Customer or Patient. The book addresses the number one mistake she sees businesses making every day—ignoring current customers while pursuing new ones—which is why she developed a turnkey newsletter system.
Book and Magazine Publisher
In recent years Hershberger has focused her attention on getting her clients to become published authors, be featured in multiple magazines, and then get media recognition for their achievements on Fox, ABC, NBC, Wall Street Journal and many others.