“Shock and Awe” Sample
Last week I was visiting one of my favorite video production companies. The talented 12 Stars Media located in Fishers, IN (Indianapolis area) is a group of video/tech guys (and gals) who make magic with a video camera. Their list of clients is an impressive Who’s Who in the business world.
I knew these guys were talented, but had not seen their “Shock and Awe” package (a term coined by my marketing mentor, Dan Kennedy). Some people describe it as a trust box. Whatever you call it, this is as well done as anything I’ve ever seen. During my years working at the University of Notre Dame, I had seen several 2 pocket folders with stair stepped inserts inside. That is the most common form of a Shock and Awe package as I’ve seen.
But not the 12 Stars Media group. Just like their video productions, this trust box was amazing.
|Here’s a picture of the outside of their box. It’s a plan box – probably bought from uline.To save money, be able to change easily in the future, and quite honestly make it super cool, they had 2 custom rubber stamps made to stamp the box. Their corporate colors are blue and green, so they chose to stamp it in the blue color.The picture to the left shows only 1 of the stamps. the other is on the side of the box.|