Here's the front of a postcard I designed for a client. We bought a list of 3,000 names to match his ideal patient and cross checked and took out any current patients from the list.
The postcard was designed to look like a prescription.
The backside is the mail panel along with the soft sales copy to get the patient to call for the new patient appointment.
These cards were printed on a light yellow card stock. 4" x 6" so they mailed at postcard rate.
We put a live stamp on them instead of mailing them presort.
When you calculate the savings from the first class presort to a live stamp the savings are NOT worth it. A live stamp says "personal - just for you". Presort indicia (or even a presort stamp) says "junk mail. you're not that important".
All details matter when looking for success in any mailing.
Calculate the life time of a patient and I'm sure you'll agree it's worth a real stamp.
Results of this mailing: $18,000 cash surge.
Just give us a bit of information and we'll send it right out to you